WE ARE DAVID BAILEY

 

David Bailey is one of the world’s most famous photographers and a household name in the UK. However, there also happens to be several thousand other David Baileys in the UK who have never met the Rolling Stones, shot for Vogue, or married a supermodel.

By giving a Samsung NX1000 SMART Camera to every David Bailey we could find, we set out to prove that with the right equipment, everyone can take great photos. 

 

The campaign went on to win 3 Cannes Lions amongst many other awards, making Cheil the second most awarded agency of 2013.

 

Case Study:

An example of online content:

Here's a small selection of images, all taken by our glorious David Baileys 
on the Samsung NX1000:

Mini Man by David Bailey, Student

Flying Dog by David Bailey, Accountant

Golden Tree by David Bailey, Lead Officer IST

Abigail, by David Bailey, IT manage

 

Fire Fly by David Bailey, Journalist

Wakey Wakey by David Bailey, Regional Sales Supervisor

The Big Clear Up by David Bailey, IT Consultant

Muddy Puddles by David Bailey, Physiotherapist

Ministry of Silly Walks by David Bailey, Post graduate student

David Bailey and David Bailey by David Bailey, Teacher